Arena Market: Puerto Rico | Global Arena Guide


Puerto Rico’s position at the epicentre of the current mainstream push by Latin American music is a genuine phenomenon – put it down to the massive crossover appeal of reggaeton and a close relationship with the US.

From a population of around 3.1m, the 3,425 square-mile Caribbean island – only a little smaller than fellow big-hitter Jamaica – is responsible for current superstars such as Bad Bunny, Daddy Yankee, Rauw Alejandro, Luis Fonsi, Don Omar, and Wisin & Yandel; and, when it comes down to it, Jennifer Lopez, Ricky Martin, Marc Anthony, and Tito Puente to boot.

“We have great talent in Puerto Rico,” says ASM Global regional manager Jorge Pérez, who presides over the Coliseo de Puerto Rico José Miguel Agrelot, the busy 18,500-capacity indoor arena in San Juan. “We love to have the international events, and we love to have a lot of diversity in our programming, but for that year after Covid, we didn’t depend on the travelling tours because we had so many great local acts.”

“We love to have the international events, and we love to have a lot of diversity in our programming”

The Coliseo has weathered bad times before – in September 2017, it was hit by Hurricane Maria and closed for six months, during which time it was used as a distribution centre for food, water, and basic necessities.

Now 18, the Coliseo welcomed its 10 millionth visitor in May, and last year was ranked 12th for worldwide ticket sales, selling 175,232 tickets according to Pollstar, despite having only reopened in August. It stages over 70 shows in a typical year, and Bad Bunny and the Rolling Stones, respectively, hold records for the top single show attendance (18,749 in July) and the top one-night gross ($3.1m [€3m] in 2006).

“It’s been a great year,” says Pérez, noting with particular satisfaction the run of three summer Bad Bunny concerts on the local performer’s Un Verano Sin Ti tour, which sold out in a day, despite the fact that they could only be bought in person at the venue at the artist’s request. “The line probably reached a mile-and-a-half from the Coliseo,” he says.

“It’s been a great year,” says Pérez, noting with particular satisfaction the run of three summer Bad Bunny concerts on the local performer’s Un Verano Sin Ti tour…

In addition to the Stones and the island’s current crop of reggaeton stars – one of whom traditionally plays a residency in December, with Wisin & Yandel on the case this year – the Coliseo has drawn Iron Maiden, KISS, and Metallica over the years, and Pérez wants to see their like return again to San Juan.

“The goal for me, as a general manager, is to broaden the programming and bring back those really big bands while continuing, of course, with the urban music, which is what the public is demanding. So that is a priority, and we are using the ASM Global brand name to leverage that.”



Source link